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fashion brand with a big heart

Happy half term!

Please download our supercharged treasure hunt here.

Sunshine State of Mind SS21

Wherever you’re spending the summer this year, it’s all about having a sunshine state of mind, celebrating the little moments and bringing the holiday vibes to your home.

We are transporting you to a tropical island (even if you can’t be there in person) with a collection full of tie-dye, dip dye, palm trees, vibrant colours and swishy easy-to-wear dresses to put you in the holiday mood. Real feel-good fashion!

Young Lives vs Cancer x Scamp & Dude

These unisex smiley, organic cotton, adults and kids PJs that we have created for Young Lives vs Cancer are available to buy now. For every pair of these special smiley PJ’s sold we will donate £10 from the adults and £5 from the kids to Young Lives vs Cancer (formerly known as CLIC Sargent)

This very special charity and the families it supports have completely captured our hearts. They offer valuable support during the most horrific of times for young people and their families. The really special parts of this charity are their ‘Home from Home’ houses. These are large houses across the country situated next to children’s hospitals where families can stay together while children are being treated. As well as offering ‘comfort bags’ with hospital essentials as soon as young people are diagnosed and often rushed straight into urgent treatment (our Superhero Sleep Buddies and water bottles will also be donated to the bags for every one sold) they also offer day-to-day emotional support for the children and their parents, plus family finances and bereavement support too. With the support of the awesome Scamp & Dude community we will be able to raise valuable funds and help to provide strength to as many families as we can.

Sonny’s Print

A new fun print full of crazy little lightning dudes is in the kid’s collection for SS21, drawn by Jo’s eldest son Sonny, age 9 (who is the ‘Scamp’ in Scamp & Dude)

This print is available in a kids hoodie, joggers and a t-shirt.

Georgie’s Rainbow Print

A joyous new summer print inspired by a piece of art created by Jo’s niece Georgie, age 7. Jo and Georgie were making rainbow pictures together in one of their first get-togethers post lockdown and Georgie created a little piece of rainbow magic that Jo loved and turned into a happy, neon, abstract, rainbow print.

This print is available in an adult’s hoodie, kid’s sweatshirt and dress.


Our stylish, flattering loungewear is made using the softest organic cotton.


We have teamed up with iconic Italian sneaker brand Superga for the perfect combination of cool and comfort with a remastered Superga Cotu 2750 in our signature leopard and lightning bolt print. Available in adults and kids.


Limited Edition Collection

NHS Swag Bag and Pencil Cases

We ran a ‘Create a Superhero’ competition at the start of lockdown and picked three special designs. Thank you to Poppy (age 11) and Owen (age 5) for the pencil case designs and Hannah for the adult Swag Bag design. £5 from each pencil case and £10 from each Swag Bag sale will got to NHS Charities Together. Thank you so much for supporting.

New Collection

Army of Love

Our new collection celebrates positivity, team spirit and the kindness of community.


Super Soft Nightwear

Introducing our protective powers to night time with our signature leopard and lightning bolt print, super soft nightwear collection, the cosiest, comfiest collection for sleeping and lounging around the house this winter.

New Sleepwear

Our signature leopard and lightning bolt print, featured on adults and kids pyjama sets, super soft fleece robes and a kids unisex fleece onesie available for pre-order today


Swag Bags with Purpose are back!

Each limited-edition bag is £28 with 100% of the profits from each going to each collaborators’ chosen charities. Jessica Ennis-Hill – The Children’s Hospital Charity in Sheffield, Stacey Solomon – Mind, Giovanna Fletcher – CoppaFeel!, Anna Saccone – Grief Encounter, Style Me Sunday – Royal Society for Blind Children, The Fashionable Pan – The Stroke Association and Lauren Laverne – Intergenerational Music Making.


Introducing the new superpower infused Cowshed x Scamp & Dude collection.

We have collaborated with British bath and body line Cowshed to create a collection of superpower infused candles and a special Superpower Spray.

Cowshed use the very best organic and wildcrafted plant extracts and mood-boosting essential oils to nourish mind, body and soul, the perfect partner to create a collection of superpower infused products with Scamp & Dude.



Superpower infused scarves with a difference.  For every scarf sold, we donate another to a woman in need.  This may be a woman with cancer, or the mother of a child with cancer. We want women everywhere to know that we’ve got their back, and to send strength and superpowers when they need it most.  We are donating scarves to women in need via Great Ormond Street and The Royal Marsden.  Thank you to Billie Piper for supporting our campaign and helping to spread superpowers to those who need it most.