New! Shop now, enjoy now, pay later with

superpower infused

fashion brand with a big heart

Happy half term!

Please download our supercharged treasure hunt here.

Sunshine State of Mind SS21

Wherever you’re spending the summer this year, it’s all about having a sunshine state of mind, celebrating the little moments and bringing the holiday vibes to your home.

We are transporting you to a tropical island (even if you can’t be there in person) with a collection full of tie-dye, dip dye, palm trees, vibrant colours and swishy easy-to-wear dresses to put you in the holiday mood. Real feel-good fashion!


Our stylish, flattering loungewear is made using the softest organic cotton.


We have teamed up with iconic Italian sneaker brand Superga for the perfect combination of cool and comfort with a remastered Superga Cotu 2750 in our signature leopard and lightning bolt print. Available in adults and kids.


Limited Edition Collection

NHS Swag Bag and Pencil Cases

We ran a ‘Create a Superhero’ competition at the start of lockdown and picked three special designs. Thank you to Poppy (age 11) and Owen (age 5) for the pencil case designs and Hannah for the adult Swag Bag design. £5 from each pencil case and £10 from each Swag Bag sale will got to NHS Charities Together. Thank you so much for supporting.

New Collection

Army of Love

Our new collection celebrates positivity, team spirit and the kindness of community.


Super Soft Nightwear

Introducing our protective powers to night time with our signature leopard and lightning bolt print, super soft nightwear collection, the cosiest, comfiest collection for sleeping and lounging around the house this winter.

New Sleepwear

Our signature leopard and lightning bolt print, featured on adults and kids pyjama sets, super soft fleece robes and a kids unisex fleece onesie available for pre-order today


Swag Bags with Purpose are back!

Each limited-edition bag is £28 with 100% of the profits from each going to each collaborators’ chosen charities. Jessica Ennis-Hill – The Children’s Hospital Charity in Sheffield, Stacey Solomon – Mind, Giovanna Fletcher – CoppaFeel!, Anna Saccone – Grief Encounter, Style Me Sunday – Royal Society for Blind Children, The Fashionable Pan – The Stroke Association and Lauren Laverne – Intergenerational Music Making.


Introducing the new superpower infused Cowshed x Scamp & Dude collection.

We have collaborated with British bath and body line Cowshed to create a collection of superpower infused candles and a special Superpower Spray.

Cowshed use the very best organic and wildcrafted plant extracts and mood-boosting essential oils to nourish mind, body and soul, the perfect partner to create a collection of superpower infused products with Scamp & Dude.



Superpower infused scarves with a difference.  For every scarf sold, we donate another to a woman in need.  This may be a woman with cancer, or the mother of a child with cancer. We want women everywhere to know that we’ve got their back, and to send strength and superpowers when they need it most.  We are donating scarves to women in need via Great Ormond Street and The Royal Marsden.  Thank you to Billie Piper for supporting our campaign and helping to spread superpowers to those who need it most.