Jubilee joy
With the Jubilee nearing (hello four day weekend), it’s time to get planning what to wear to the party.
Whether you’re thinking show-stopping vibrant midi dresses or a more relaxed but stylish hoodie and denim shorts affair, we’ve got you covered.
Feel Good Jeans
Introducing our new super soft sustainable jeans collection.
Available in two classic styles The Girlfriend and The Slim and in two washes, complete with our signature details.
Made responsibly from certified organic cotton, shaped to flatter and designed to help you move, groove and feel good.
Wear now and love forever.
Denim Details
It's all in the detail…we have worked hard to create some unique detailing on our jeans; from the Superpower Button on the pockets to the lightning bolt stitch detailing on the back pockets, all designed and positioned specially to give maximum perky bottom effect.
Choose Love
THANK YOU to you, our kind hearted community.
Our Choose Love charity t-shirt sold out within hours and we have donated
£5000 to support Choose Love’s urgent appeal to help the people of Ukraine and
to aid refugees and displaced people globally.
Thank you for always having our back when it comes to supporting others. We
couldn’t do it without you.
Colour me happy
Our ultimate feel-good edit. It's time to dress up and have fun with fashion, spreading the good vibes and joy with bright colour clashes and vibrant prints. Including new knitwear, ready to wear dresses and of course stylish loungewear. A new collection of jeans will also be available in March.
Bestsellers
Super Scarves
Not just vibrant, soft and super stylish. For every scarf sold, we donate the other to a woman being treated for cancer in hospital or the mother of a child being treated for cancer. We send them to our hospital partners so the nurses can give out to those who really need a Superhero to have their back. Thank you for helping us to spread superpowers far and wide.
Superhero Sleep Buddies
Did you know that for every Superhero Sleep Buddy sold, we donate another to a child in need? Designed to help kids with separation anxiety, for every Superhero Sleep Buddy sold, we donate another to a child who has lost a parent, or who is seriously ill themselves.
We are a fashion brand with a big heart!