Say hello to our soft and huggable Superhero Sleep Buddies, made to support children with separation anxiety. Each one helps another little scamp in need, giving them extra comfort and cuddles when needed most. Want to meet the crew...?
Your favourite friends, in a new soft plush fabric. For each one sold, we donate another to a child who has lost a parent or is seriously ill themselves, giving them superpowers when needed most.
We’ve turned up the superpowers and made these little pals even cosier and jumbo-sized for more cuddles. For each one sold, we donate a Superhero Sleep Buddy to a child who has lost a parent, or who is seriously ill themselves.
Small yet mighty, these plushy friends were made to carry everywhere – perfect for superpowers on-the-go. For every Pocket Superhero Sleep Buddy sold, we donate £5 to Child Bereavement UK.
Superhero Sleep Buddies
Say hello to your favourite friends in a new soft plush fabric, designed to help kids with separation anxiety.
Superhero Sleep Buddies were the first product designed by our founder, Jo, while she was recovering from brain surgery and missing her little boys more than anything. Jo made a heartfelt promise; for every Superhero Sleep Buddy sold, we donate another to a child who has lost a parent or is seriously ill themselves, giving them an extra boost of comfort and cuddles when needed most.
Just tuck a photo of your child’s special person into the cape pocket, and they’ll always have a superhero by their side.
Since 2016, over 8,000 Superhero Sleep Buddies have given superpowers to children going through hard times. Because every little scamp deserves to feel like a superhero has their back.
Snuggly Superhero Sleep Buddies
Introducing our Snuggly Superhero Sleep Buddies, inspired by our original Superhero Sleep Buddies launched in 2016.
As our founder Jo was recovering from brain surgery, she missed her kids and wished for something to comfort them while she was in hospital. That’s how our original Superhero Sleep Buddies were born.
We’ve turned up the superpowers on our four jumbo plush pals and made them extra huggable for even more little cuddles. Just choose a photo of your child’s special person to slip into the cape pocket, and they’ll always have a superhero to watch over them.
For every Snuggly Superhero Sleep Buddy sold, we donate another Sleep Buddy to a child who has lost a parent, or who is seriously ill themselves.
Through customer nominations, hospital partners, and Young Lives vs Cancer, we've donated over 8,000 Sleep Buddies to children who've really needed that extra support (and cuddle!).
Pocket Superhero Sleep Buddies
Meet the pocket-sized sidekicks to our Superhero Sleep Buddies.
Small yet mighty, these plushy pals were made to carry everywhere – perfect for hugs on the go, especially during hard times. Just place a photo of someone they'd like to hold close into the Pocket Sleep Buddy cape for an extra dose of superpowered comfort.
For every Pocket Superhero Sleep Buddy sold, we donate £5 to Child Bereavement UK.
